Eco + Entrepreneurship = Ecopreneurship
Societies donít change just because of circumstances or trends. In order for change to happen there is a need for individuals to set new directions and implement these directions.
In a market system, ecopreneurs are needed to achieve environmental goals with superior innovations that are successful in the market place.
An ecopreneur creates green businesses in order to radically transform the economic sector in which he operates.
To be successful in ecopreneurship, skills are needed regarding:
the innovation diffusion process
strategy and competitive advantage
sustainable business development
sustainable visions & solutions