About Innoveco AB

Innoveco AB is owned and run by Ulf Jakobsson who has extensive experience from relevant fields, before starting as consultant:

  • Co-founder / part-owner, Move About AS
    Start-up of the world's first car sharing business for electric vehicles. Managing Director at Move About AB during three years.

  • Co-founder / part-owner / sales manager, Cevican AB
    Software innovation - digital product catalogues with CAD-support and e-commerce. Vice-President during four years.

  • Sales Manager western Europe, Saab Rosemount AB
    Environmental technology on tankers.

  • Sustainable business development project in a developing country, Sri Lanka (SIDA)

Some relevant education includes:

  • MSc Sustainable Production & Consumption, IIIEE, Lund University
  • BSc Innovation Engineering, Halmstad University
  • Diploma in Sales Management, IHM Business School
  • Various French and German language / business culture courses
  • Member of Nova100 ("top 1%" of Swedish business / engineering students)


Contact information:

Innoveco AB
Kumleskärsgatan 61
421 58 Västra Frölunda

Mobile: +46 (0) 70 603 13 50